-- USER EXPERIENCEAIRLINEAVIATIONNEWSTECHNOLOGYTRAVEL

New MobileFirst Applications From IBM and Apple

 

Back in July 2014, IBM and Apple jointly announced a partnership that would have the global giants work together to build mobile applications catered to the enterprise. Today, the partnership announced the first round of MobileFirst applications.

Details – MobileFirst Applications

These applications were built on the iOS platform for use on iPhones and iPads. Per July’s announcement, work would be focused primarily in the following  four core capabilities:

• a new class of more than 100 industry-specific enterprise solutions including native apps, developed exclusively from the ground up, for iPhone and iPad;
• unique IBM cloud services optimized for iOS, including device management, security, analytics and mobile integration;
• new AppleCare service and support offering tailored to the needs of the enterprise;  and
• new packaged offerings from IBM for device activation, supply and management.

Just five months into the partnership, Apple announced on December 10, 2014 that it is rolling out the first set new products with IBM.

Products - Information taken from Apple Inc's website on December 10, 2014 (All Rights Reserved)
Products – Information taken from Apple Inc’s website on December 10, 2014 (All Rights Reserved)

Of the seven products announced, two that are of interest are:

  1. Plan Flight which addresses the major expense of all airlines—fuel—permitting pilots to view flight schedules, flight plans, and crew manifests ahead of time, report issues in-flight to ground crews, and make more informed decisions about discretionary fuel.
  2. Passenger+ which empowers flight crews to offer an unmatched level of personalized services to passengers in-flight—including special offers, re-booking, and baggage information.

IBM announced that one of the first airlines to use these new products will be Air Canada (IATA Airline Code – AC)

Analysis

With the Plan Flight application, the pilot will have consolidated information at hand which may be in different locations currently. This consolidation view can help the pilot manage fuel consumption, crew work time and flight management.

Passenger+ looks to be an exciting application which allows the crew to the ability to:

1. Identify and manage elite passenger requirements better

2. Identify any special requests (e.g. meals, connections, etc)

3. Obtain flight information to manage delays, rebooking, gate/baggage

Image taken from Appleinsider.com on December 10, 2014 (All Rights Reserved)
Image taken from Appleinsider.com on December 10, 2014 (All Rights Reserved)

This is just the beginning of IBM and Apple’s partnership. Additional functions would be added to these applications to provide airlines the right information added to enhance passenger service.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.