Marketing / Branding
What We Do
Marketing Strategy Assessment: Airlines and airports engage customers in many different ways from social media channels to print to television to sponsorship. We evaluate the current marketing strategy’s effectiveness against established metrics and industry norms and provide content and delivery method recommendations based on specific demographics’ needs.
Marketing Innovation Lab: Every piece of asset an airline or airport owns can be utilized for branding and communication purposes. We collaborate with airlines and airports to define, innovate and improve marketing material through a series of test labs. For example, with a new restaurant opening at an airport, we would work with different groups to design a plan that maximizes customer exposure and increases opportunities for revenue generation through concept understanding, wayfinding simulation, mobile application integration, and strategic marketing through different channels, etc.
Branding: Storytelling plays a big part in travel. We partner with Branding Aero to assist airlines and airports in the creation and refinement of their brands. Taking the holistic approach through research and analysis, we maximize the storytelling of travelling aspects from finding space for an observation deck to the cutleries and napkins being used on board. No rocks are left unturned.
Experience The Skies revealed the history and current key features in part 1 of the Airline Loyalty Programs of Tomorrow Series (Refer to this post). In part 2, we will discuss 1. the airline and customer version of loyalty and 2. key features between loyalty programs between different types of carriers.
Airline loyalty programs have been around since the 1950s when airlines like United Airlines started tracking customer travels. In this series of insights, we will examine how these programs evolved over the past 65 years and discuss future innovations for them to remain relevant and effective in an age where loyalty is fragmented and increasingly […]
Priority Pass has been the leader of lounge access management for over 25 years. Beyond lounges, it has expanded access to restaurants and personal spaces over the past three years. On December 11, 2018, the travel lifestyle program adds airport merchant offers to the list of benefits members can enjoy.
Experience The Skies reported that Icelandair formally purchased chief rival WOW Air (refer to post here) earlier. In the following insight, we will dig deeper into the opportunities and challenges as the new Icelandair Group competes with European and North American airlines for more passengers.
Over the past five years, the biggest North American airlines progressively installed Wi-Fi to improve connectivity on board their domestic fleet. Today, most of them charge for internet access with the exception of JetBlue Airways which provides complimentary access for their passengers. In 2018, a new trend is brewing as airlines expand or introduce free messaging on […]
Many airlines trial different boarding process with the goal to minimize customer wait time and inconvenience at the gate and ensure that the flight would depart on time without incidents. Chicago based United Airlines is introducing a new process dubbed “Better Boarding” starting on September 18, 2018 that it hopes will reduce dwelling time in […]