Best April Fool’s Day 2015
Smart marketing comes in all forms and sizes. The following is a list of the best marketing used by the aviation industry to celebrate today and build brand awareness.
WestJet Airlines (WS), based out of Calgary, Canada, created SmartSeats. It is a new concept in boarding flights. You will be transported from the boarding lounge to your plane using the same seat. This will safe time and solve all the boarding issues.
Virgin Australia (VA) based out of Sydney, Australia launched an airline first – a dedicated airport lounge for pets. This ingenious concept is only available for four legged members of its Velocity Frequent Flyer program and has specific Premium Paw Door Entry. This might be something pet owners would like airlines to implement in reality!
Flight Radar 24
Flight radar 24 is a well known tracking system for commercial aircrafts around the world. This year, it unveiled new options to track bugs such as bees, wasps and mosquitoes. Watch out!
Scandinavian Airlines System
Scandinavian Airlines System (SAS) launched SAS Space Travel in 2015. By the year 2020, it will be capable of taking passengers beyond earth to reduce travel times. A new cabin called SAS AstroClass has been developed to bring a new level of comfort for passengers. Additionally, travellers of these flights can enjoy the new Floating Lounge and AstroBonus.
Southwest Airlines (WN) introduced new bag fees for travels immediately as part of its April Fool’s Day efforts to highlight the lack of hidden charges the airline employs.
Everyday can be used by companies to build brand awareness and strengthen loyalty. Using April Fool’s Day as a jumping point can be tricky as the marketing can be seen as distasteful if not done in a cheeky fun way. All four examples shown above brought along some playfulness to itself without over emphasizing that aspect with too much reality.
WestJet has built a tradition for itself with fun videos over the past five years. The videos give them national and international press coverage and are designed to introduce the airline to a new audience not familiar with the discount carrier. This is especially important in 2015 as it is looking to expand its international operations with Boeing 767s.
April Fool’s Day is not well known to be used to implement marketing efforts around. However, companies are starting to realize that everyday can be important in building brand awareness and are injecting creative ideas to gain press coverage in untraditional ways.
Contact us if you have other marketing efforts you would like to share from the aviation industry.